How to build a website

What is Twitter and how does it help me? Twitter is a micro-blogging service that let’s users post very short pieces of information (140 characters or less) to answer a simple question, “what are you doing?” The service has taken off like wildfire in the last year and is starting to make it into mainstream. There was a recent public battle between CNN and actor / entrepreneur Ashton Kutcher to see who could get to a million followers on Twitter first. Kutcher won the battle and it turned out to be a brilliant publicity stunt. What’s interesting about twitter is that it is impacting the way people share and absorb information. By forcing people to be brief, it seems users are posting consistently and frequently. They’ve also introduced a real time search engine making it easy to search on what is being posted right now. During a major event like the Superbowl you will see information posted almost instantaneously. It is an amazing phenomenon.

How can it help you. First, set-up a Twitter account, its free. Next post some tid bits about what is going on with your business. Start inviting friends to follow your “tweets.” What this will provide is a simple non-intrusive way to update people on your business. For instance if you emailed your mailing list 10 times per day, they would soon flag you as a SPAMMER and ignore your emails. But you can post all you want on Twitter and since only those who are interested will follow your “tweets” it is a non-intrusive way to keep them up to date with your business. As you gain followers, you will have an easy way to get the word out about new products and services and also create a dialog about your business.